Vodka Not Cool in Russia any Longer?

A recent article in Newsweek claims that Russians are going 'off their national drink' and that vodka is 'out of fashion' with young Russians. My experiences having lived in Ukraine and Russia also underscore the article's claims: Vodka is associated with an older generation by the young; it's the drink of their parents, not their heroes. Instead, many are turning to cider, or more 'cool' hard liquor alternatives like whiskey, tequila and Jamaican rum.

However, us die-hard vodka lovers don't sway to fashions that come and go. The next generation of Russians will embrace vodka to rebel against their parents' effete taste for ciders and Scotch whiskeys.

Check out the Article here: 

http://europe.newsweek.com/russia-vodka-hangover-529150?rm=eu